Proposal: Rebranding the East Norfolk website

The marketing team at East Norfolk Sixth Form College is asking me to come up with ideas that will help to further promote the college to potential students. They would like to focus on how they can improve the external website so that it better appeals to the correct audience (young males and females between the ages of 15-17). The marketing team would like me to come up with annotated analyses of the current site and also annotated mock ups of new designs that I have created which I feel would better suit those looking to go to a college in the Norfolk/Suffolk border region.

The designs should look professional and be based on established layouts and expectations (conventions). The marketing team would like to know what layout I would use, what fonts and what colours (including hex codes).

I should consider the EN brand at all times and make sure that I show the college in a positive light and give serious thought to my audience and who will access it.

Once I have completed some draft designs, I will seek some feedback from my tutor and peers to ensure I am meeting the requirements of the brief and then I will look at making improvements based on that feedback and my own personal responses to the design.